The Environmental Protection Agency engaged in “covert propaganda” and violated federal law when it blitzed social media to urge the public to back an Obama administration rule intended to better protect the nation’s streams and surface waters, congressional auditors have concluded.
The ruling by the Government Accountability Office, which opened its investigation after a report on the agency’s practices in The New York Times, drew a bright line for federal agencies experimenting with social media about the perils of going too far to push a cause. Federal laws prohibit agencies from engaging in lobbying and propaganda.
“I can guarantee you that general counsels across the federal government are reading this report,” said Michael Eric Hertz, a professor at the Benjamin N. Cardozo School of Law in New York who has written on social media and the government.
Here's specifically the sleaze the agency was engaged in:
Now, let's deep-six the Waters of the United States rule.The G.A.O. report details two specific violations that took place as the E.P.A. was preparing to issue the final rule. The first involved the Thunderclap campaign in September 2014, in which the E.P.A. used a new type of social media tool to quickly reach out to 1.8 million people to urge them to support the clean-water proposal. Thunderclap, described as an online flash mob, allows large groups of people to share a single message at once.
“Clean water is important to me,” the Thunderclap message said. “I support E.P.A.’s efforts to protect it for my health, my family and my community.”
The effort violated federal law, the G.A.O. said, because as it ricocheted around the Internet, many people who received the message would not have known that it was written by the E.P.A., making it covert propaganda. The E.P.A. disputes this finding, noting that it sent out the original Thunderclap message and was hardly hiding its role.
The agency is also said to have violated the anti-lobbying law when one of its public affairs officers, Travis Loop, wrote a blog post saying he was a surfer and did not “want to get sick from pollution.” That post included a link button to an advocacy group that discussed the danger that polluted water posed to surfers and, at least at one point, also included text that said “Take Action,” telling the public to “tell Congress to stop interfering with your right to clean water.”
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